MARCHON Stratford
A strong fitness website with clear programme positioning, local trust and a conversion-led membership flow.
About the project
MARCHON is a fitness studio in Stratford, East London, focused on strength, cardio and community. Their website needed to convert local fitness-seekers into committed members, competing on community and quality rather than price.
How we approached it
The problem
Fitness websites are a saturated category. The challenge was differentiating MARCHON from larger chains without a larger marketing budget, by leading with what genuinely sets them apart: community, programming quality and a real local identity.
How we built it
The site opened with energy and confidence, leading with bold typography, strong photography and a clear membership proposition. Social proof was surfaced early: community photos, member context, class variety. The membership options were presented simply with a clear single CTA rather than a complicated comparison table.
The result
The site now converts consistently. New members arrive having already made the decision. The website addresses objections, communicates the offer clearly and removes the barriers that were previously losing sign-ups.
What we focused on
Visual overview
Project timeline
Next step