Larry King Hair
A premium salon website combining service discovery, brand personality and booking-focused navigation.
About the project
Larry King is one of London's most recognised hairdressers, with an award-winning Mayfair salon and strong editorial presence. The website needed to translate a powerful visual brand into a clear booking journey without losing the personality that makes the salon distinctive.
How we approached it
The problem
Strong personal brands in the creative industries often struggle to translate to web. The site needed to hold the brand personality front and centre while also functioning as a practical booking resource, making it easy for new clients to understand the services, find a stylist and book.
How we built it
The brand personality was given full expression across the site through editorial photography, confident typography and a visual language that felt as considered as the salon's own aesthetic. Service structure was made clear and easy to navigate. Stylist profiles were given proper page treatment so clients could choose with confidence.
The result
The site now serves the brand on both fronts: it communicates the personality and reputation of the salon while converting visitors into bookings efficiently. New clients arrive understanding what makes Larry King different.
What we focused on
Visual overview
Project timeline
Next step