Hershesons
A clean salon and product website with strong e-commerce direction and confident brand presentation.
About the project
Hershesons operates as both a multi-location salon group and a haircare product brand. The website needed to serve both equally, making it as natural to buy a product as it is to book a cut, without either side feeling like an afterthought.
How we approached it
The problem
Balancing two distinct commercial journeys on a single website is genuinely difficult. Too much product focus undercuts the salon experience; too much salon focus makes products feel secondary. Both needed equal presence without creating navigational confusion.
How we built it
Navigation was structured around clear top-level destinations for salon and products. Visual treatment stayed consistent throughout, with the same typographic rhythm, colour logic and layout patterns making both journeys feel part of the same brand. Neither section was visually dominant; instead both were equally confident.
The result
Both sides of the business are cleanly served. Products and salon bookings are equally discoverable, and the overall brand experience is consistent whether a visitor arrives to shop or to book.
What we focused on
Visual overview
Project timeline
Next step