Headmasters
A salon website focused on locations, booking, offers and practical service discovery.
About the project
Headmasters has over 40 salons across London and the South East. The website needed to make location discovery fast, service information clear and online booking easy, at scale, across a large and varied customer base.
How we approached it
The problem
With over 40 locations and thousands of clients, the website's primary job was to be genuinely useful: fast to navigate, easy to find a local salon, simple to book. The risk with a site at this scale is becoming cluttered and difficult to use.
How we built it
Location and booking were treated as the dominant journeys. The salon finder was given primary visual weight on the homepage. Individual salon pages were designed with consistent structure that allowed local personality while maintaining brand coherence. Offers and promotions were surfaced without creating visual clutter.
The result
The website handles the scale of the Headmasters operation cleanly. Customers find their nearest salon, check services and book in a few steps, and the experience is consistent whether they arrive on desktop or mobile.
What we focused on
Visual overview
Project timeline
Next step