London Architectural Hardware
A polished trade website built around specialist products, project credibility and clear product discovery.
About the project
London Architectural Hardware supplies premium door handles, hinges, locks and architectural fittings to architects, interior designers and specifiers. Their website needed to communicate deep product expertise, make specification straightforward, and present completed project work with genuine editorial weight.
How we approached it
The problem
Specifiers and architects need detailed product information quickly: finish options, dimensions, technical data. The existing site presented this poorly, burying key specification details and giving the portfolio section no room to demonstrate the calibre of completed work.
How we built it
The site was structured around how specifiers actually work: by product category, finish and project type. Each product page was designed to surface technical detail cleanly alongside photography. The project portfolio was given proper editorial space, with large imagery and concise project context rather than cramped thumbnail grids.
The result
Trade enquiries now arrive better informed. The portfolio section has become a genuine conversion asset, and specifiers can find what they need, including finish options and technical data, without reaching out for basic information.
What we focused on
Visual overview
Project timeline
Next step