Trevor Blount Pilates
An elegant wellness website with strong positioning, refined typography and clear booking direction.
About the project
Trevor Blount is one of London's most respected Pilates teachers, with over 40 years of practice in Mayfair. The website needed to communicate that authority immediately, positioning the studio as the definitive destination for serious Pilates in London rather than simply listing classes.
How we approached it
The problem
The site needed to convey seniority and precision without feeling clinical or cold. Booking had to be prominent without feeling transactional. The teacher profiles and method had to be given room to communicate credibility before a visitor ever considered a session.
How we built it
We led with positioning. The homepage opens with confidence and lets the reputation carry the weight. A refined serif-adjacent typographic approach gave the pages a considered, editorial feel, calm without being sparse. The class structure was made scannable and the booking path was surfaced clearly at every point in the journey.
The result
The site now reflects the seriousness and quality of the studio. New clients arrive with a clear understanding of the offering, and the booking journey removes the friction that was previously costing the studio conversions.
What we focused on
Visual overview
Project timeline
Next step