Pfeffer Sal
A luxury clinic and e-commerce experience with refined treatment presentation and product-led journeys.
About the project
Pfeffer Sal is a London skin clinic operating at the premium end of the market, alongside a curated skincare product line. The website needed to serve both treatment booking and product discovery without either feeling like a compromise on quality.
How we approached it
The problem
Two distinct customer journeys, serving clinic visitors and product shoppers, needed to sit together without undermining each other. The clinic side needed to communicate expertise and build trust; the product side needed a premium e-commerce experience. Getting the balance right without visual confusion was the central challenge.
How we built it
Treatments and products were given equal editorial weight with distinct but visually coherent paths. The clinic side was designed around trust signals: clear treatment descriptions, practitioner credentials and a clean booking flow. The product side was built as a refined e-commerce experience with strong imagery hierarchy and considered product page design.
The result
Both sides of the business are now served cleanly. Clinic bookings and product purchases operate as seamless parallel journeys, and the overall experience reflects the premium positioning of what Pfeffer Sal offers.
What we focused on
Visual overview
Project timeline
Next step